CES, commencing on January 9 in Las Vegas, is poised to showcase the typical array of novel consumer tech products. However, this year’s event promises an even greater influx of items enriched with machine intelligence.
For those anticipating a decline in the chatter surrounding generative AI, it appears that the wait might extend indefinitely. The fervor surrounding artificial intelligence remains unabated, and CES 2023 is set to serve as a vivid testament to this enduring trend.
As the premier annual gathering for the consumer electronics industry in the United States, CES is gearing up for its return to Las Vegas, spanning four days of intense technological exploration starting January 9.
This colossal event transforms into a bustling bazaar of innovation, featuring expo halls teeming with cutting-edge gadgets, ambitious startups, and prototypes reaching for the celestial. CES functions as a pivotal trade show where pivotal sales and distribution deals are sealed, where concept cars navigate crowded streets, and where tech enthusiasts and journalists alike traverse the floors in search of the standout products of tomorrow. Notably, this year’s edition promises a multitude of products making their debut, all adorned with substantial doses of artificial intelligence.
ChatGPT By OpenAI
For a considerable period, generative AI technology operated somewhat inconspicuously beneath the surface of public awareness. However, its breakthrough moment arrived in November 2022 with the unveiling of the initial version of ChatGPT by OpenAI.
This introduction of the cutting-edge chatbot marked the onset of an AI arms race, generating ripples that had yet to fully permeate the tech industry during the preceding CES in January.
Reflecting on CES 2023 now seems almost rudimentary, occurring just six weeks after the advent of the most significant technological revolution since the mobile phone.
At that time, the lingering impact of the ChatGPT release hadn’t entirely saturated discussions at the renowned tech event in Las Vegas, resulting in a scarcity of conversations around GenAI.
However, expectations are markedly different for CES 2024. Anshel Sag, a principal analyst at Moor Insights & Strategy, anticipates a significant shift. “We didn’t experience the full force of AI announcements at CES last year as we’re likely to witness this year,” he remarks.
If the AI presence was akin to a wave in the previous year, Sag predicts that CES 2024 will see an overwhelming tsunami of AI-centric developments and announcements.
Anticipate the pervasive presence of AI across various categories at CES, spanning automobiles, scooters, headphones, cameras, speakers, and televisions. Some products will incorporate a ChatGPT-style question-and-response service for handling spoken commands.
In certain instances, these advancements may offer a more profound impact. Notably, companies such as Intel, Qualcomm, and AMD are poised to unveil chips designed to support AI services directly on the devices they power.
These chips enable the local processing of AI tasks, eliminating the need to send requests to a cloud server and await a response. This local processing enhances the responsiveness of features like computer vision, voice-to-text services, and generative computing.
CES plays a pivotal role in shaping the narrative around industry trends, and according to Sag, this CES is poised to be dominated by the overwhelming presence of AI. He predicts that AI will be so pervasive and dominant that some individuals might grow weary of its ubiquity.
Gary Shapiro, the CEO of the Consumer Technology Association, the organization behind CES, acknowledges the prominence of artificial intelligence capabilities at this year’s event. However, he envisions a trajectory where AI, much like the internet, will eventually fade into the background as it becomes a commonplace ingredient in technological innovations.
Shapiro draws a parallel, stating, “AI is almost like the internet; it’s a huge ingredient that’s not going away. Companies don’t go to CES and say, ‘Here’s the internet.’ It’ll be interesting to see how they implement generative AI.”
While computer chips mimicking human interactions might steal the spotlight at CES, it’s essential to recognize that AI is just one of the notable trends to keep an eye on during the event.
While the automotive sector won’t command as much attention as it has in recent years, companies like Honda have hinted at unveiling new electric vehicles at CES. Health technology will take on a more prominent role, and for the first time in CES history, beauty tech will be featured prominently, with a keynote address from the French personal care company L’Oréal. An increased emphasis on extended reality tech is also anticipated as companies gear up for Apple’s Vision Pro headset or seek to compete with it.
For those attending this year, expect CES to maintain its characteristic hustle and bustle, with every exhibiting company vying for attention and revenue through their tech announcements. Even if it’s as simple as incorporating a new chip into a familiar device to enhance its conversational abilities and human-like features, each exhibitor is striving to make an impact in the crowded and noisy CES environment.