The 2024 LG OLED M4 introduces enhanced features, including an upgraded processor and faster refresh rates, all delivered wirelessly. Following the pre-CES debut of the QNED televisions and new soundbars, LG now unveils its flagship 2024 OLED TV lineup, building upon the success of the 2023 models.
In essence, the new models amplify the strengths of their predecessors with additional improvements: larger (or smaller, as we’ll delve into later), brighter, faster, and more powerful—all while maintaining a wireless setup.
Notably, the LG Signature OLED M4 and OLED G4 boast the new α 11 (pronounced “alpha eleven”) processors, signifying a remarkable 70% increase in graphics performance and up to 30% faster processing speeds. Referred to as the “α 11 AI” processor, it aligns with the contemporary trend of incorporating artificial intelligence into various devices.
Beyond powering the TV, this processing prowess aims to enhance the viewing experience, addressing concerns related to overly compressed streaming video, particularly in the realm of live, linear TV.
LG asserts that its pixel-by-pixel approach sets the 2024 OLED models apart. Rather than assessing the entire picture or specific screen zones, the TVs engage in meticulous analysis of each individual dot. This method aims to effectively sharpen objects and backgrounds that may appear blurry, ensuring a high level of detail throughout the display.
LG further elaborates in its own words, stating, “All driven by the discerning judgment of the AI itself, delivering a more clear and vibrant viewing experience. Moreover, the ingenious AI processor adeptly refines colors by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators.”
The real-time processing promises an immersive experience, enhancing emotions and depth perception, with LG emphasizing the transformative impact of “Dynamic Tone Mapping Pro.”
In terms of the TV lineup, the 2024 LG OLED M4 now spans from 65 inches to a substantial 97 inches diagonally. Retaining the appeal of a wireless setup, the Zero Connect Box handles the data transfer, supporting 4K resolution at up to 144 Hz refresh rates. This marks an advancement from the 2023 M3 series, which lacked a 65-inch model and featured a maximum refresh rate of 120 Hz. The increased refresh rate now extends across all 2024 TVs in the M4, G4, and C4 lineups up to 83 inches.
The pricing details for the new models have not been disclosed yet, following the usual practice for pre-CES announcements. The 77-inch M3 from 2023 is currently priced at $5,000, while the substantial 97-inch variant carries a hefty price tag of $30,000.
Park Hyoung-sei, president of LG’s Home Entertainment Company, expressed confidence in LG’s position in the premium TV market, citing the company’s commitment to providing the best customer experience through a distinguished content selection and services on the webOS smart TV platform.
Wireless audio also takes center stage, featuring the AI-branded “AI Sound Pro” for enhanced audio quality. The M4 boasts virtual 11.1.2 sound with built-in AI technology to elevate vocals. Additionally, LG’s soundbars offer wireless audio capabilities through WOWCAST, utilizing the TV’s speakers.
LG’s webOS operating system receives an update, now accommodating up to 10 user profiles for personalized viewing experiences. The new sets can even use voice recognition to apply the appropriate profile, adding an interactive touch. As previously announced, the new TVs will receive updates for the next five years, extending backward compatibility to the 2022 models.